That's a General Electric Coffeematic. It was part of the first wave of automatic drip coffee makers, which started with the introduction of the Mr. Coffee brand machine in 1972. Automatic drip machines rapidly supplanted percolators in popularity, which, in stovetop, and later, in electric form, had been the standard American coffee maker for about 100 years. These days, percolators have been all but forgotten.
I recognized Magnum's coffee maker immediately because my father had the same one when I was a kid in the 1980s; he bought it in the late '70s or early '80s. I don't think Magnum's carafe is the original one though; the original one that came with Dad's has a brown handle which matches the brown on the machine itself. I still have the one Dad used in the '80s (he gave it to me when he replaced it with a Bunn automatic drip machine in the early '90s); here's a picture of it:
Unfortunately, it makes bad coffee; sour tasting and not very hot. I haven't used it since the late '90s. Dad was never impressed with it even when it was new. He originally bought it to replace his M.H. Graham Corporation Jet-O-Matic coffee maker, which looks and sounds like a percolator, but according to the manufacturer, it isn't:
He bought that in '71, and when it stopped working about 10 years later, they were no longer being manufactured, so he bought one of those newfangled automatic drip machines. He always lamented the loss of his Jet-O-Matic; said it made the best coffee ever, and his new automatic drip machine couldn't compare.The JET-O-MATIC is designed and engineered to brew
delicious coffee without extracting the harsh flavors
and bitter ingredients of coffee. The JET-O-MATIC is
not a percolator.
• The Jet Pump "jets" coffee without boiling! Tem-
peratures never exceed 202° at brewing level.
• The amazing Jet Pump saves up to 50% on
coffee.
• Mirror finish stainless steel.
• Brews 3 to 12 cups.
• No unnecessary knobs to adjust.
• Less than 8" high.
• No-drip spout is easy to clean.
• Signals when done. Shuts off automatically.
Keeps coffee hot.
AT last...enjoy coffee without boiling! Boiled coffee
is spoiled coffee.
About 6 years ago I bought Dad a vintage Jet-O-Matic from eBay. He sent me the following email:
I bought one for myself too. They make excellent coffee; perfect in my opinion. Neither sour nor bitter; good and hot (about 185 degrees F as measured in the cup immediately after pouring).Tried my coffee pot out this morning, works great, makes the great tasting coffee that I remember, thanks again.
Dad
I keep that GE Coffeematic for the sake of nostalgia though, given that it was a fixture in our kitchen the whole time I was growing up.