Because nobody will remember the winner in six months time. Can you name the winner of the last Confederations cup without checking? I can't and I can name both finalists in every World Cup back to 1930. In the sports sections of the newspapers in Europe almost all the articles are dealing with transfers and who is being bought and sold. The confederations cup is getting results only treatment or short run downs. Unlike the World Cup next year which will dominate the news even outside the sports section and have every game shown live in almost every European country, only a handful of nations have bothered to show any games or highlights of this tournament.James J. Walters wrote:How can a tournament that is held every four years that features the winner of the six FIFA confederation championships, the previous World Cup, and the current World Cup host country be "ignored"?
International teams bring their "A-list" players for even friendlies these days because if they don't they risk losing ground in the constant tug-of-war with the clubs.If nobody cared about it, why do the teams bring their A-List players (Kaka, Robinho, Torres, Pirlo, etc.)?
Also Spain, Italy and Brazil are genuine contenders for the title next year so it's a chance for them to test the squad in the country that will host the World Cup. For the smaller nations such as Egypt, America and NZ it's a rare chance to play the big boys and so they may take it a bit more seriously but still the priority is using it as a test run rather than winning it as a serious competition.